CSR领域对顾客购买意愿影响的实证研究

企业社会责任(CSR)涵盖了不同领域,消费者对企业社会责任不同领域的关注重点各有差异。因此,探索企业社会责任不同领域对消费者购买意愿的影响无疑是一个很好的切入点,也是有利于企业获得竞争力的一种新来源。构建一个包含企业社会责任不同维度、感知质量、企业形象以及消费者购买意愿的概念模型,探索不同领域企业社会责任对消费者购买意愿的影响,以及感知质量和企业形象作为中介变量的合理性。运用SPSS 20.0和AMOS 21.0进行检验,结果显示不同领域企业社会责任对消费者购买意愿具有显著性影响,感知质量和企业形象在不同领域企业社会责任对消费者购买意愿的影响中起到了部分中介效用。     

产品类型和感知风险对消费者属性同异选择的影响研究

前期的情境效应研究发现,相同属性同异选择集下的消费者选择行为完全相反,这为同异属性选择集下的消费者选择研究留下了悬而未决的矛盾.文章利用情境模拟实验法,将感知风险和产品类型纳入整合的研究框架,从感知、风险规避和效用等方面研究消费者属性同异选择行为.研究发现,高感知风险下消费者对趋同产品的选择显著多于低感知风险情形,而低感知风险情形下对趋异产品的选择则相反.同时,感知风险和产品类型对消费者属性同异选择存在交互作用,在高感知风险下对实用品的选择情形中,消费者倾向于趋同选择;在低感知风险下对享乐品的选择情形中,消费者偏好作出趋异选择;在其他情形下对消费者选择的影响则不显著.研究结论弥合了属性趋同效应和知觉聚焦效应的矛盾,对企业的同异策略选择提供了重要的参考依据.     

农产品网购意愿影响因素及作用机理研究——基于参照效应视角的分析

以整合型科技接受和使用模型(UTAUT)和价值接受模型(VAM)为基础,通过构建参照群体、参考价格、积极在线评论与感知价值、感知风险以及购买意愿之间的关系模型,从参照效应视角实证分析了农产品网购意愿的影响因素及作用机理,并探讨了消费者农产品质量与安全意识在参照效应影响网购意愿中的调节作用.结果表明:参照效应对农产品网购意愿有显著影响;感知价值和感知风险在参照效应影响网购意愿中均发挥了中介作用,但感知价值的中介作用显著大于感知风险;消费者农产品质量与安全意识在参照效应影响网购意愿中部分地发挥了调节效应.其中,对参照群体和积极在线评论的调节效应显著,即网购过程中,消费者越是重视农产品质量与安全,参照群体的意见和积极在线评论对其网购意愿的影响就会越凸显.     

网上购物风险来源、类型及其影响因素研究

从风险来源的角度深入地研究了网上购物感知风险类型与其相对强度,对于企业从风险来源上降低和管理网上风险具有重要的指导意义.文章发现消费者在网上购物时,风险主要来源于产品本身、远距离交易、互联网这种交易模式和网站这四个方面.研究结果揭示了,当消费者在网上购物的时候,所感受到最强烈的三个风险分别是,来自于产品本身的产品绩效风险、来自于远距离交易的服务风险和来自于网站的来源风险.最后,研究还发现,消费者网上购物感知风险的强弱与消费者的年龄、网络购物频率之间存在较强的相关性,年龄越大,感知风险越强;网上购物频率越高,感知风险越低.     

Who Lacks Support and Why? An Examination of Mothers' Personal Safety Nets

We use data from the Fragile Families and Child Wellbeing Study (N = 12,140 person-waves) to identify characteristics associated with mothers' having or lacking "personal safety net" support from family and friends. We focus on characteristics that are likely to increase the importance of having support available but may also interfere with the maintenance of supportive ties: poverty, poor physical and mental health, and challenging child rearing responsibilities. By capitalizing on distinctions among these types of personal disadvantages and among types of personal safety nets (financial, housing, child care, and emotional), we help to explain why personal disadvantages are associated with weaker support. Our paper contributes to the literature emphasizing the importance of reciprocity in support relationships and introduces the idea that families that are more difficult to help will have less support available.     

消费者重复购买意向及其影响因素的实证研究

探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响。结果发现感知价值、顾客满意、转移成本对重复购买意向有正相关关系,而消费时间间隔对重复购买意向并无显著的影响关系。同时,感知价值与顾客满意之间存在正向的影响关系,转移成本与顾客满意之间并不存在显著的影响关系。     

Gaining Competitive Advantages in Higher Education: Analyzing the Gap between Expectations and Perceptions of Service Quality

The research findings have provided several implications for higher educational institutions, managers, and leaders of decision-making processes throughout the world. Service quality, customer satisfaction, and behavioral intentions are global issues that affect all organizations, large or small, profit or non-profit, global or local. We are all influenced or discouraged, satisfied or dissatisfied with positive loyalty behavioral intentions or negative complaining reactions, propelled by the level of service quality received. This revised version was published online in July 2006 with corrections to the Cover Date.     

How Close Is Close Enough: Public Perceptions of the Risks of Industrial Facilities

Public opinion poll data have consistently shown that the proportion of respondents who are willing to have a nuclear power plant in their own community is smaller than the proportion who agree that more nuclear plants should be built in this country. Respondents' judgments of the minimum safe distance from each of eight hazardous facilities confirmed that this finding results from perceived risk gradients that differ by facility (e.g., nuclear vs. natural gas power plants) and social group (e.g., chemical engineers vs. environmentalists) but are relatively stable over time. Ratings of the facilities on thirteen perceived risk dimensions were used to determine whether any of the dimensions could explain the distance data. Because the rank order of the facilities with respect to acceptable distance was very similar to the rank order on a number of the perceived risk dimensions, it is difficult to determine which of the latter is the critical determinant of acceptable distance if, indeed, there is only one. There were, however, a number of reversals of rank order that indicate that the respondents had a differentiated view of technological risk. Finally, data from this and other studies were interpreted as suggesting that perceived lack of any other form of personal control over risk exposure may be an important factor in stimulating public opposition to the siting of hazardous facilities.     

Racial Discrimination as a Moderator of the Links Among Stress,Maternal Psychological Functioning,and Family Relationships

This study focuses on the links between social contexts and normative family patterns to identify factors at the societal, community, family, and individual levels that enhance African Americans' ability to overcome stressful life events and foster positive family relationships. The Mundane Extreme Environmental Stress Model was used to explore these links. From urban and rural areas in Iowa and Georgia, 383 families with 10‐ or 11‐year‐old children were recruited. Structural equation modeling was used to test the hypotheses. Maternal psychological distress was linked with parent‐child relationship quality both directly and indirectly through its association with intimate partnership quality. When racial discrimination was greater, stronger links emerged between stressor pileup and psychological distress, as well as between psychological distress and the quality of both intimate partnerships and parent‐child relationships. Future research on African American family processes should include the effects of racial discrimination.     

The Structure of Pregnancy Intervals by Planning Status

Measures of pregnancy intervals are reported for data from the 1975 National Fertility Study in the United States. The structure of such intervals is aggregated into its components by planning status. A measurement model is devised to infer from a survival function some dimensions of the initial distribution of respondents by propensity to experience the event in question. It is adaptable to the study of reproductive intention as well as fecundability and contraceptive effectiveness. The model is applied to the study of the dependence of such behaviour in a given interval on the planning status of the previous pregnancy. Planning status is sequentially well-ordered. Those previously successful with contraceptive use are less likely to fail than those who had previously failed; those who had previously used contraception, whether successful or not, are less likely to fail than those who had not previously used. The credibility of the findings is prejudiced less by the form of model than by the reliability of the basic data.